See: Community Building Reading List
Notes about Culture is our Business by Marshall McLuhan (via Google Bard):
Sure, here is a summary of Culture is our Business by Marshall McLuhan:
Culture is our Business is a book by Marshall McLuhan that explores the role of advertising in modern society. McLuhan argues that advertising is not just a commercial enterprise, but also a form of art and culture. He contends that advertising shapes our values, our perceptions of reality, and our sense of identity.
The book is divided into two parts. The first part, “The Cave Art of Madison Avenue,” examines the history and evolution of advertising. McLuhan argues that advertising is a product of the electric age, and that it has a profound impact on our consciousness. He compares advertising to the cave paintings of our ancestors, arguing that both are forms of visual communication that shape our understanding of the world.
The second part of the book, “The Message is the Medium,” explores the relationship between advertising and the media. McLuhan argues that the medium is the message, meaning that the form of a message is more important than its content. He contends that advertising is a form of electronic massage, and that it has a powerful impact on our senses and our emotions.
Culture is our Business is a challenging and thought-provoking book that offers a unique perspective on the role of advertising in modern society. McLuhan’s ideas are still relevant today, and they provide a valuable framework for understanding the impact of advertising on our culture.
Here are some of the key points of the book:
- Advertising is not just a commercial enterprise, but also a form of art and culture.
- Advertising shapes our values, our perceptions of reality, and our sense of identity.
- The medium is the message, meaning that the form of a message is more important than its content.
- Advertising is a form of electronic massage, and it has a powerful impact on our senses and our emotions.
Culture is our Business is a well-written and thought-provoking book that offers a unique perspective on the role of advertising in modern society. It is essential reading for anyone interested in the relationship between advertising, media, and culture.
[Author’s Note: The above text was AI-generated and may not be accurate. The overarching intent behind this blog post is to provide a starting point for discussions among aspiring community builders. Just as startup founders can benefit from startup oriented content (such as those provided by accelerators and incubators), community builders can benefit from community building oriented content. If you are an aspiring community builder, please contribute to the discussion by commenting on this post]